How online paid marketing gets an advantage into Google and Facebook giants

Mostly today marketers aims in this area with several really proven reasons:

Google - Detailed targeting options – this option, maybe the most effective in our days. Proficiency in targeting is a must, when you want to save money. If You don’t really count this issue, well, get ready to give a lot of money for advertising campaigns with no guarantees that will reach specific - SEO techniques are frequently changing everyday and risk for ban inside google system is very huge. Algorithm that google uses, proves that they support paid policy. Other not very cleared question is that, google search engine is not intelligent enough to drive you to the right place. Most recent fact shows us that SEO is not as important that it was 5 years ago. Today, people gives a trust in AdWords system enough to make them click in this advertising box with no doubt of quality, that AdWords deliver. Actually , the chance to find the right think is more probable with adwords, because the person that looking for your click targets with more precision and AI (artificial intelligence). For compare : Google search algorithm can’t give this to You as one experienced marketer. This is a fact that can’t be avoided when you need appropriate placement in online publicity. - Customized messages for people give a better chance to drive more traffic, because it brings creativity in front. SEO possibilities are more limited here. With different areas they can be indexed , only give and exert of text putted in some place inside the page, that isn’t very sure is the right think, that users looking for. You can just mention some keywords in your post and this is not necessary quality information or product that users looking online. SEO, or search engine optimization is already old and risky business for serious clients and starting companies. - Once SEO is made wrong can’t be undone and all funds you spend are gone with zero effect. AdWords is most profitable system made by Google and this is not incidentally. They prioritize this system for a reason – most effective way of draw people somewhere online or see special messages.

- Slow SEO process (more than 6 months) – Pages rank that Google made not so important 2 years ago (2012) show to more experienced specialists in online marketing new possibilities. - Expensive and not so important SEO today – can’t give You no guarantees for nothing , even the opposite – with new Panda and Penguin Google algorithms many companies was seriously bitten by those animals. Even BMW that spends a millions for SEO using not allowed techniques were banned for 1 year from google search results in a moment. Result – spent millions in inappropriate way.

- SEO means to get on first page in google search, not to drive people where they need to go. No profit for end-user, just some company ambitions… Facebook - Social network really changes from its beginning. For compare few years ago, You where able to organic draw new friends to company page. Almost each post was seen by all Your company friends. Now they put view filter for each new company update. With numbers we can reach at most 8% of fans without advertise this. Since You need to be seen , You should jump in advertisement area. Otherwise, You post with no sponsored status will disappear in a tons of new messages and other advertisements. - Wide options with targeting here are available when You looking for new users, clients or just new company friends. - With paid channels , paid games and apps and activities You can success more than ever before.

- When You looking for real and vulnerable new clients there’s no better and faster way to get results in fb.com - Hashtags # in facebook system gives some more visibility in new search algorithm but nobody here looking for seo, right? Because this is not what is meant to be and people uses search bar ,when they looking for something they now(specific page, brand), not what they don’t. May be in the future this option will be more effective, but not today… …to be continued…